According to a case study by Jarmo Suominen at MIT on campus mobility, creative thinking and new discovery does not solely happen in labs, meeting rooms or classes but all the more in leisurely and informal places like out at a park where people go out for picnic lunches. In general, a big theme in the explanation of innovative thinking and creative information intensive work is “encounter”. People seem to be at their most creative when around and in contact to others. New ideas come about in relaxed settings and in contact.
What does fruitful encounter require? As it seems, the surroundings matter. Although a work place may have designated rooms for interaction around work subjects, the most rewarding and rich places for coming up with new ideas are ones that are less obvious, or ones that do not deliberately try to direct people’s thinking towards work. These places include coffee shops, lunch restaurants or parks where colleagues can easily get to from the work place and that aren’t specifically built and designed for efficient working. They are also places where people across business areas and departments can meet, share information and create unusual connections. As work places and offices typically aim at getting cost-effective solutions from human beings as well as the office solutions, what people are mostly surrounded by may not be the most fruitful place for creative thinking.
What do the places that spur on creative thinking have in common? Coffee shops, parks, bars and restaurants are designed for recreation and pleasure. They aim at helping people enjoy themselves in each others’ company, have their needs met, making people feel relaxed, safe and at peace. These spaces are not designed for containing, controlling and streamlining the use of human resources, they are meant to produce good feeling. One way they do this is by supporting relaxation through a combination of thought-out choices and structure but at the same time freedom of choice for the customer. When entering a park of coffee shop, the person can freely choose where to sit, what to do although the surroundings obviously permit only a limited set of actions. Through relaxation, feeling of safety and satisfaction, people can enter into encounters through a positive and energetic mindset.
If a company wishes to support the creativity of its employees and coming up with innovative new products is a core function, it may be unwittingly be working against these goals through tightly set boundaries for work time and work place. Most employers may think that it is not their responsibility to be there for employees’ “recreation and pleasure”. Employers are however required to provide work tools and other requisites for completing the work they are asking employees to do. The main question here is: is the office a good tool for creative work?
The need to control processes and streamline human action as part of production may have lead to environments that stifle new thought. A process can be defined as repetition of a function that has been defined beforehand. If a company wishes to create something new, they need to free their employee minds from previously defined processes and environments that encourage repetition towards freer interaction and thought. Making offices more leisurely, personalized and relaxed may be one way to increase creativity at the workplace. At a minimum, it is essential to make sure that people are situated at the office so that are able to relax, concentrate and yet freely interact. This is something that sounds simple, but when you think about how offices are typically arranged, there are a lot of small things that could be changed with big results. For instance, the open office where people sit behind each other creates a, evolutionarily understandable feeling of insecurity – someone can be lurking behind your back.
Nevertheless, even though the office could be transformed to resemble a coffee shop, it will still not be as spontaneous as the outdoors. In the search for new ideas that produce new connections, chance and randomness are important. Allowing more choice about work places and supporting voluntary, undefined out-of-the -office encounters and engagements with other people is one way for companies to support creative thinking.